Are we hardwired to buy souvenirs? The psychology of travel trinkets might surprise you


The Japanese custom of omiyage sees travellers bring small items, often locally-packaged food parcels, back to share with their co-workers, friends or loved ones who were unable to make the trip with them. This resonates with me, having lived in another country from my family for so long. Picking up small gifts for them on the road has kept them close.

So what should we do—as conscious travelers—in the face of a tempting street market or local gallery or specialty gift shop? I think the answer is to buy generously, but mindfully, from people who will benefit directly. 

And if we do find ourselves drawn to a piece of ‘tat’, perhaps we need to stop and ask: Does this souvenir spark enough joy and meaning for me to want to keep it forever? Would I choose this item as a tribute or amulet to be laid to rest with me in the style of a Viking or Pharoah? Somehow I can’t imagine anyone wanting to take their final journey alongside a fridge magnet. 

That said, I’m still hanging onto my favourites (until I buy a fancy new fridge, I guess).

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