Bulgari Joins 2025 Watches and Wonders Lineup


PARIS – It’s going to get cramped in the 810,000 square feet of Watches and Wonders in 2025.

The annual watch industry fair, which is slated to take place April 1 to 7, announced Tuesday the arrival of Bulgari among its exhibitors.

The Roman jeweler, which used to take part in Baselworld before pulling out in 2018, was previously showing independently during the fair period.

It was also among the founding members of the Geneva Watch Days, an event traditionally taking part in late August and launched in 2020.

Matthieu Humair, chief executive officer of the Watches and Wonders Foundation, has taken a relaxed view about happenings outside the fair and even competing events.

“As long as we [can all] talk about watchmaking, we are very happy with that,” he said. “We can really live together because there’s room for everyone.”

Another four independent labels – Christiaan van der Klaauw, Genus, Kross Studio and MeisterSinger – will exhibit for the first time at Watches and Wonders, while Armin Strom and HYT are returning to the lineup.

This brings the confirmed participants of the 2025 edition to 60.



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