BYD launches Denza premium brand in Europe

By / / Automotive / 1 minute of reading


Denza vehicles will be supplied to Europe from BYD’s manufacturing bases in China. By Stewart Burnett

Chinese new energy vehicle giant BYD has ramped up its steady expansion into Europe with the launch of its premium Denza brand, intended to serve as a rival to local automakers BMW and Mercedes-Benz. Over the last few days, the automaker has also launched its products in Switzerland, Slovakia and the Czech Republic. 

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BYD launches Denza premium brand in Europe



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