Ciele Athletics Inc., a Montreal-based performance running brand, has named its first chief executive officer.
Jano Arabaghian, a veteran of Red Bull, The North Face, Oakley and Vans, has joined the company in the newly created position to spur growth and cultural impact, the company said. He served most recently as head of action sports sales for Vans North America and had previously worked as general manager of Vans Canada.
“With the appointment of Jano as our first CEO, we’re excited to work alongside him to bring sharper focus and stronger leadership to our rapidly growing brand,” said Mike Giles and Jeremy Bresnen, cofounders of Ciele Athletics. “He brings a wealth of experience, but more importantly, his values align with ours. He recognizes the strength of what we’ve built and sees the immense potential ahead, helping us continue to create exceptional products and experiences in this next chapter of considered growth.”
“Since Jeremy and Mike founded Ciele Athletics in 2014, running has undergone a cultural shift. It’s no longer solely about performance, but also expression, connection and identity,” said Arabaghian. “What excites me about Ciele Athletics is its unwavering dedication to building the best products for people who run, while authentically existing in this evolving, community-driven space that running has come to represent over the last decade.”
The brand started out offering lightweight headwear and has since expanded into apparel for men and women centered around performance and protection. It is now sold in more than 1,300 stores in 43 countries and Ciele Athletics is a B Corp-certified company.