Empowerment through self care has been a message Demi Lovato continues to amplify with her new role as Xeomin ambassador — an injectable neurotoxin alternative to Botox.
The 31-year-old singer is the latest to join the Merz Aesthetics brand’s Beauty on Your Terms campaign, which includes fellow musicians Christina Aguilera, Joe Jonas and Teyana Taylor.
Demi Lovato
“The Beauty on Your Terms campaign really resonates with me because I have always believed in the importance of being true to who you are and owning the choices that help you look and feel like the best, most authentic version of yourself,” Lovato said in a statement on Wednesday.
Lovato has incorporated the anti-wrinkle injectable, which is suitable for the treatment of moderate to severe frown lines between the eyebrows, into her skin care treatment. “Part of that is also being mindful of what goes into the products you choose to use,” Lovato added. “Xeomin allows me to maintain the natural look I love with no unnecessary ingredients.” According to the brand, Xeomin’s double-filtered formula enhances its purity through its proprietary Xtract Technology process.
“As one of the most significant global sensations of her time, Demi Lovato embodies the meaning of Beauty on Your Terms by staying authentically true to herself inside and out,” said Patrick Urban, Merz Aesthetics president, North America. “We are thrilled to welcome another inspirational artist to our campaign, particularly one who has so tirelessly advocated for self-care and has empowered everyone to live authentically across every aspect of their lives.”
The partnership for Merz Aesthics aligns with its strategy to introduce a younger adult audience to the injectables beauty category through its Beauty on Your Terms campaign, which launched in 2022. Lovato’s campaign will appear across several channels, including her own social media accounts.
