After having a viral moment in the summer of 2023, the Scandinavian hairline trend is back in full force for winter 2024. Platinum blond shades have been trendy in recent years, with stars like Florence Pugh, Lady Gaga and Ashley Benson lightening their locks and embracing ashy peroxide shades. The new iteration of the pale tint, however, has taken TikTok by storm.
Named after the wintry European region, the Scandinavian hairline refers to a dyeing technique that lightens the wispy, fine strands that frame your face. The style has amassed more than 100 million views on TikTok, with influencers and celebrities alike partaking in the popular hair trend.
Below, celebrity stylist (and blond expert) Laurabeth Cabott provides her best Scandinavian hairline pointers.
Alix Earle in 2024.
WWD via Getty Images
What is the Scandinavian hairline?
“The Scandinavian hairline technique is typically done at the bowl before your stylist puts in your gloss,” said Cabott, who’s worked with stars including Bethenny Frankel, Cara Delevingne and Brittany Mahomes. “After the hairline has processed in foils, lightener is then put on the base of the hair to ensure a bold framing around the face.”
Which celebrities have the Scandinavian hairline?
Sofia Richie in 2024.
GC Images
Sofia Richie, Elsa Hosk, Gigi Hadid, Alix Earle and Millie Bobby Brown are some examples of celebrities who’ve sported the Scandinavian hairline. Before the trend was officially coined, it could also be seen on stars including Maddie Ziegler and Swedish influencer Matilda Djerf.
Can anyone get the Scandinavian hairline?
The Scandinavian hairline is best suited for those with straight, fair hair. Cabott only recommends the technique for people whose hair is a natural level 6 or lighter, meaning that the darkest shade it works on is dirty blond. If you’re a brunette, you can still get the hairs framing your face lightened, though the final results won’t be pale blond like the typical Scandinavian hairline.
How do you maintain the Scandinavian hairline?
Maintaining the Scandi hairline requires frequent visits with your stylist. “It goes hand-in-hand with your root touch-ups,” said Cabott. “This trend is done on someone who’s already used to being in the salon every six to eight weeks.”
Gigi Hadid at the 2024 Met Gala.
Variety via Getty Images
At home, use shampoo and conditioner that is specifically made for lightened or color-treated hair so that your Scandinavian hairline keeps its platinum glow. If you love styling your hair, you may need to put it on pause while wearing the Scandinavian hairline.
“Avoid wearing your hair up in an elastic band or brushing super rough,” Cabott added. “The hair around your face and neck line is already fragile as it is. This will help stay clear from breakage.”
