EXCLUSIVE: Louis Vuitton Launches Podcast Hosted by Loïc Prigent

CULTURE CLUB: Fans of French fashion journalist and documentary maker Loïc Prigent’s YouTube channel will know he recently dropped his fly-on-the-wall video of Pharrell Williams’ debut menswear show for Louis Vuitton in June.

Now, fashion followers can delve even deeper with the launch of the house’s first podcast, “Louis Vuitton [Extended,]” designed to cement its aura as a “cultural” brand.

Episode one, set to go live on Thursday, features the “Happy” singer talking about his sources of inspiration and the creation of the show, which drew the likes of Beyoncé, Rihanna and Zendaya, and ended with a concert by Jay-Z.

Hosted by Prigent, the English-language podcast will provide a bimonthly “deep dive into the creative heart, minds and projects of the maison,” Vuitton said.

Participants will be varied, ranging from the house’s creative directors to a chef who has worked with Louis Vuitton on one of its many culinary projects, or an artist on a collaborative design project, for example. The episodes, lasting 20 to 40 minutes, will be available for free on the main audio streaming platforms.

In the inaugural episode, Williams explained his decision to invite Voices of Fire, the gospel choir he recruited via a 2020 Netflix series, to perform his original song “Joy (Unspeakable)” at the event.

“I wanted people to be clear that the universe had the sun shining on me, and so I felt like the greatest way to express that on the end of it was with the song ‘Joy’ by Voices of Fire,” he said. “It’s like a Hallmark card for encouragement. When you’re feeling low, and you feel like you don’t have any other answers, faith is a very powerful thing.

“And it doesn’t mean that it’s, like, 100 percent on everybody at the time that they want it, but it’s 100 percent because it does come around. Maybe not on your time, but it’s gonna come around on the universe’s time. And I don’t know, there was just a feeling from that, that I wanted the world to feel,” Williams continued.

Prigent also hosts his own podcast in French, “Au coeur de la mode,” in which he provides behind-the-scenes commentary on fashion shows with his cameraman Julien Da Costa, recorded in the car between venues.

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