J.Crew opened a store at 19 Bond Street in Manhattan’s NoHo neighborhood on Thursday primarily focused on the brand’s men’s collection but with some space for select women’s items.
The store was curated by J.Crew’s creative director Brendon Babenzien and replaces a unit on the corner of Bowery and Bleecker Streets that closed earlier this year. The new Bond Street store provides “a more comprehensive J.Crew experience while maintaining special elements unique to this space,” according to a statement from the brand.
The store has a modern white oak interior with a wood-clad ceiling, functional elements like open fitting rooms and a modular wall system with aesthetic touches such as British racing green tiles and specialized lighting. The basement retained its original columns that pay homage to the building’s history and the architecture of the area. Overall, the store design maintains a balance between what the company describes as a modern coastal vibe upstairs, and a gentlemen’s club atmosphere downstairs, reflecting both contemporary trends and classic J.Crew aesthetics.
Inside J.Crew’s menswear-focused store in the NoHo section of Manhattan.
Courtesy image
In a sense, the Bond Street men’s-focused store plays counterpoint to the J.Crew store located at 75 Spring Street, which opened in May and displays mostly women’s merchandise. The Spring Street store “contains the largest assortment of women’s apparel and accessories that are usually only available online,” the company indicated at the time of the opening. In the city, J.Crew also operates men’s stores at 484 Broadway, 1040 Madison Avenue and at 10 Columbus Circle.
Over the last several years J.Crew, amid difficult sales trends, cut its store count almost in half, from more than 200 to about 112. But in a December 2023 interview with WWD, J.Crew Group chief executive officer Libby Wadle underscored the importance of brick-and-mortar stores, saying, “The best representation of the brand needs to be in the stores. It’s how we are merchandising the stores today. It’s how we are thinking about investment in our stores. We have a smaller footprint, but these stores are in our best markets. We will invest in them to make sure they feel really fresh.”
The cafe at the new J.Crew store.
Courtesy image
