Jennifer Lopez Does Barbiecore in Pink David Koma Minidress at Intimissimi Store Event

Intimissimi‘s global brand ambassador Jennifer Lopez attended the brand’s latest in-store event to celebrate the launch of her Silky Intimates campaign at the Intimissimi flagship on Sunday in New York City. For the occasion, Lopez embraced Barbiecore in a sequin-adorned pink minidress from David Koma.

The singer’s minidress featured long sleeves in the same neon textile, a form-fitting silhouette and a bold neckline detail in a saturated shade of metallic magenta. Additionally, Lopez accessorized her look with a pair of Valentino pumps, complete with a small bow detail on the heel.

For Lopez’s hair, the star styled her long dark tresses in loose waves and left the length hanging over her shoulders. Lopez’s makeup look used rosy tones on the high points of her cheeks and on her lips, pulling from the pink hues found in her monochromatic ensemble.

Under the creative direction of Riccardo Ruini and alongside the vision of director Jacob Bixenman, Lopez was recently photographed by Norman Jean Roy for Intimissimi’s Silk Intimates campaign. The concept behind the brand’s advertising visuals was to highlight the collection’s soft microfiber bras and panties by using champagne-toned silk drapes to capture fluidity and light.

Lopez has been Intimissimi’s global brand ambassador since 2023, most recently collaborating with the brand on her This Is Me… Now collection.