If you purchase an independently reviewed product or service through a link on our website, WWD may receive an affiliate commission.
Kiehl’s Friends and Family Sale has officially kicked off, lasting until March 24. The skin care brand‘s major markdown event features reduced prices on items site-wide and includes an additional sale for loyalty members.
As of now, every single selection on the Kiehl’s official website (kiehls.com) will feature a reduced price of 25 percent off. Loyalty members can enjoy 30 percent off skin care products from the brand. Further upping the stakes of the major sale, Kiehl’s created an additional deal for purchases more than $100 (after the discount is applied) — in the form of a deluxe, four-piece gift set featuring fan-favorite products.
After stocking up on new launches and bestsellers for achieving glowing skin, healthy hair, and a hydrated body, shoppers can receive a Ultra Facial Cream with Squalane that strengthens skin’s moisture barrier, Powerful-Strength Vitamin C Serum for diminishing fine lines, Avocado Eye Cream for brightening the under-eye region and more, all courtesy of Kiehl’s.
Kiehl’s Ultra Facial Cream with Squalane
A buy-one-get-one deal begins March 22 and ends on March 24, as well. There’s no need to use a promo code for the BOGO sale. Products from Kiehl’s available to shop during the BOGO sale include the Super Multi-Corrective Anti-Aging Cream ($98), Calendula Serum-Infused Water Cream ($96), Amino Acid Refillable Shampoo ($42) and beyond.
Kiehl’s Super Multi-Corrective Anti-Aging Cream for Face and Neck
Price upon publish date of this article: $98
Kiehl’s Calendula Serum-Infused Water Cream
Price upon publish date of this article: $96
Kiehl’s Amino Acid Refillable Shampoo
Price upon publish date of this article: $42
Kiehl’s made its national commercial debut during the 2025 Oscars in February. The TV spot, entitled “The Maverick,” featured a Western-inspired ad highlighting Hollywood stunt performers and the brand’s Better Screen UV Serum SPF 50+.
“The Oscars represent more than just an awards show; they are a global celebration of artistry, storytelling and cultural influence. This moment was the perfect stage for Kiehl’s to make its national TV commercial debut, allowing us to connect with audiences in a way that’s as bold and high-impact as the products we create,” John Reed, Kiehl’s general manager, told WWD in a statement.
The Kiehl’s ad also highlights an important part of the skin care brand’s history — with the commercial capturing a Western production set in 1851, the year the brand was founded.
Whether you’re a die-hard fan of Kiehl’s offerings already or else have long wanted to jump on its skin care bandwagon, the brand’s annual Friends and Family Sale is one not to miss.