Lilly Pulitzer and Lele Sadoughi Launch Valentine’s Day Capsule Collection ‘Lilly Loves Lele’


Lilly Pulitzer is serving up a Valentine’s Day partnership with Lele Sadoughi, the New York-based accessories brand. Marking their second collaboration, “Lilly Loves Lele” is a six-piece limited-edition bold and colorful collection that captures the spirit of love, friendship and fun.

Priced from $88 to $268, the limited-edition collection launches Thursday on both lillypulitzer.com and lelesadoughi.com.

A look from “Lilly Loves Lele” capsule.

A look from “Lilly Loves Lele” capsule.

Courtesy of Lilly Loves Lele

“I’m thrilled to partner once again with the Lilly Pulitzer brand for our Valentine’s Day capsule showcasing coordinating sweetheart accessories. For this collection, we looked deep into my brand’s archives of classic heart-shaped jewelry and added a modern twist inspired by Lilly’s whimsical prints and color palette. This collection, celebrating love, consists of six pieces of jewelry and a heart-framed bouclé handbag. We experimented with pink and ivory acetates and resins and even used Lilly Pulitzer’s hot pink bouclé to create the perfect coordinating handbag,” said Lele Sadoughi, founder and designer of her eponymous brand.

A look from “Lilly Loves Lele” capsule.

Some accessories from “Lilly Loves Lele” capsule.

Courtesy of “Lilly Loves Lele”

The collection draws inspiration from the playful pink hues of Pulitzer’s signature color palette, including Passion Fruit Pink, Raspberry Rouge, Conch Shell Pink, and Classic Resort White. The collection pairs with Pulitzer’s flutter hearts print and whimsical Resort Collection designs.

Pieces include the Halfcourt Heart earrings, Country Club necklace, Heart drop earrings, Crystal earrings, and the iconic Heart clutch.

A look from “Lilly Loves Lele” capsule.

Hearts from “Lilly Loves Lele” capsule.

Courtesy of Lilly Loves Lele

“We always love partnering with Lele Sadoughi, as our shared commitment to vibrant heartfelt design underscores the natural synergy between our brands. Together, we’ve designed a collection that celebrates Lilly’s playful essence with timeless and fresh pieces. Our customers love designs that radiate warmth and joy, and this collection captures that spirit with heart and floral motifs, in colors that reflect our shared vision,” said Mira Fain, executive vice president of design and development at Lilly Pulitzer.

Earrings from

Earrings from “Lilly Loves Lele.”

Courtesy of Lilly Pulitzer

Lilly Pulitzer is offering a gift-with-purchases: Lele Sadoughi’s signature mother-of-pearl earrings with the purchases of $250 or more.

Lele Sadoughi, which was founded in 2012, is based in New York and sells to its flagships in Dallas, Houston, Nashville, New York and Newport Beach, Calif., as well as hundreds of leading retailers worldwide. The brand makes headbands, jewelry, handbags, sunglasses and hats. The brand has previously had collaborations with companies such as Solid & Striped, Liberty of London, and Stony Clover Lane.

A look from

A look from “Lilly Loves Lele.”

Nick Mele, courtesy of Lilly Pulitzer

Since the end of 2010, Lilly Pulitzer has been owned by Oxford Industries, the Atlanta-based manufacturer whose flagship brand is Tommy Bahama. Oxford also owns Southern Tide, Duckhead and several other labels.



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