Outcast, the Australian fashion brand, has inked a deal with Tao Group Hospitality, which is a global leader in lifestyle and entertainment. The partnership is a yearlong collaboration that “will bring together fashion, entertainment and unforgettable experiences across some of the most iconic venues in Las Vegas and beyond,” the designer brand said in a statement.
The fashion brand said the collaboration positions it “at the heart of both fashion and nightlife, ensuring its head-turning designs are front and center at some of the most iconic nightlife and music festivals.”
Outcast offers a broad spectrum of women’s apparel and accessories, including mini- and maxidresses, eveningwear, summer dresses, party dresses and long-sleeve dresses. The brand also offers beach wear and outerwear and is also largely known for its occasion and festival dresses.
The brand said as part of the collaboration, it will serve as the official uniform partner for several of Tao Group Hospitality’s properties — which include the Omnia, Hakkasan, Marquee, Jewel, Tao and Lavo nightclubs.
Christina McGonagle, chief marketing officer of Outcast, said the brand wants “to be on the ground level for the most exciting moments of our customer’s year, offering experiences in line with her love for music, travel and culture. We know our customer enjoys drinking, going out, listening to music, and living a vibrant lifestyle — and we’re here to be part of that journey.”
McGonagle said Tao Group Hospitality “was the obvious choice as a partner for this, as it allows us to meet her at the intersection of music, fashion and nightlife, in the places where she plays, travels and celebrates. While Outcast has always nailed influencer-facing experiences, we’re now focused on bringing that same energy directly to our customers, who are truly our biggest advocates.”
Lawrence Lees, chief executive officer of Outcast, said the partnership “represents the perfect marriage of two worlds: fashion and entertainment. Tao Group Hospitality’s unparalleled venues and high-energy events align perfectly with Outcast’s dedication to creating pieces for women who want to stand out. We’re looking forward to introducing Outcast to a wider audience and making an impact in some of the world’s most dynamic cities.”
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The collaboration also has a sponsorship dimension. The brand said it is bringing its fashion “to one of the most influential music and culture festivals in the world — Coachella in April 2025, creating a stand-out brand experience for festival-goers.” The partnership also has four activations in Las Vegas, one each quarter, “offering a unique combination of fashion, entertainment, and luxury,” Outcast said, adding that these experiences “will create an immersive Outcast presence at some of the city’s most sought-after events, venues and nightlife destinations.”
In addition, Outcast also will showcase VIP tables at the Ultra Music Festival in Miami in March and the Electric Daisy Carnival (EDC) in May. “These exclusive experiences will give attendees a chance to experience the best in electronic music wearing the newest in Outcast designs,” the brand said.
“Fashion isn’t just about what you wear — it’s about making a statement,” Lees said. “And with Tao Group Hospitality’s iconic events and venues, we’re going to have the perfect platform to do just that. This partnership takes our designs to places we’ve always dreamed of — whether it’s the buzz of Vegas or the electric vibe of Coachella. It’s a whole new chapter for the brand, and we couldn’t be more excited.”
