Stray Kids Star in Tommy Hilfiger Spring Campaign


K-pop boy band Stray Kids stars in Tommy Hilfiger‘s spring 2024 campaign wearing modern prep classics.

The campaign is a celebration of their collective energy and authentic bond, captured through a red, white and blue lens, said the company, which is part of PVH Corp.

Featuring Bang Chan, Lee Know, Changbin, Hyunjin, Felix, Seungmin and I.N., the campaign was photographed by Sean Thomas as the group took over the 36th floor at the Conrad Seoul Hotel.

“We’ve been fans of Tommy Hilfiger since we were kids and we’re thrilled to continue this partnership,” Stray Kids said in a statement. “We approached this shoot just like band-life, with everyone bringing their unique personality and then merging it with Tommy’s Classic American Cool style. How cool is it that we get to work hard together while having so much fun — we cannot wait for our fans to discover this authentic portrayal of our life behind-the-scenes.”

Spring '24 fall image featuring Stray Kids.

A spring 2024 campaign image.

Courtesy of Tommy Hilfiger

“I have always been inspired by pop culture’s intersection of fashion and entertainment,” said Tommy Hilfiger. “Stray Kids are one of the world’s most popular groups, and they possess an optimistic outlook that has connected them with international audiences through both their music and style. I can recognize their fierce determined spirit and it inspires me to deliver iconic looks for the next generation.”

Stray Kids’ most recent album, “Rock-Star,” was their fourth consecutive album to top the Billboard 200, solidifying once again the group’s internationally acclaimed stardom status. The band was formed by JYP Entertainment through the 2017 reality show of the same name, and released its first EP in January 2018. Their studio album, “Go Live,” became their first platinum-certified album.

Last August, the group was named a brand ambassador for Louis Vuitton and a month earlier was tapped as a brand ambassador for Versace.

A spring '24 campaign image.

A spring 2024 campaign featuring Stray Kids.

Courtesy of Tommy Hilfiger

The spring 2024 collection focuses on the brand’s preppy heritage, featuring polo shirts, knitwear, tailoring and the varsity jacket reinvented with refined details, refreshed silhouettes and elevated fabrics. The collection is available on tommy.com, in Tommy Hilfiger stores worldwide and through select wholesale partners.



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