Target Offers 10,000 Summer Items, Free Giveaways and Coastal-inspired In-store Experiences

Target wants to be your summertime destination.

The 1,978-unit Minneapolis-based retailer is offering 10,000 new items, including thousands of exclusives, that will arrive in stores and online now through August. With some products starting at $1 and thousands under $20, the collection spans swimwear, outdoor entertainment, snacks, beauty, home, among other categories.

This new summertime assortment, in addition to free giveaway events and in-store installations inspired by the nostalgic charm of beach boardwalks and relaxed coastal living, is anticipated to make Target’s guests make the most of any shopping trip this summer.

“Millions of families have been counting down the days to summer, and the Target team is excited to help them make the most of the season,” said Rick Gomez, executive vice president and chief commercial officer, Target. “With more than 10,000 new items across our assortment, and many starting at just $1, we have something for every celebration — and it’s all fresh, fun, inspiring and incredibly affordable.”

He said that during a time “when we know consumers are especially focused on making the most of their budget,” he’s excited to offer thousands of items under $20.

As reported, Brian Cornell, chairman and chief executive officer of Target, in February acknowledged how “very challenging” retail is right now, with strength in beauty, food and household essentials dinged by “ongoing softness” in discretionary categories. For the fourth quarter ended Jan. 28, net earnings fell 43.3 percent to $876 million from $1.5 billion a year ago. Revenues for the three months increased 1.3 percent to $31.4 billion from $31 billion.

Summertime is the third-largest shopping season at Target, followed by holiday and back-to-school (college).

Based on customer requests for more in-store excitement, Target will introduce “Hello Summer Saturdays” every Saturday in June, in every Target store. This is the first time Target will host a series of free giveaway events in all of its stores, said Gomez. The event features free charm and keychain giveaways exclusively for Target Circle members alongside summer-themed displays. Each week, there will be limited-time Target Circle offers such as 20 percent off Favorite Day treats and up to 50 percent off Sun Squad pool and outdoor toys, in addition to deals on apparel, swim and sun care.

Target’s “Hello Summer” runs May 18 through May 26 with major Target Circle deals available in stores and online such as 40 percent off women’s dresses and skirts, 30 percent off kids’, toddler and baby tops, and 30 percent off men’s Ts, tanks and shorts. The offer also includes 40 percent off sandals for the whole family. After this promotion, prices return to normal.

Guests will be welcomed into a nostalgic, coastal-inspired experience full of colorful gingham, sun-faded colors and themed destinations in Target stores, its mobile app, on social media and elsewhere. For example, there will be The Boardwalk Shop, which is a food and beverage destination featuring seasonal treats, from red, white and blue snacks for Fourth of July to limited-time build-your-own s’mores kits, cotton candy cake and gummy candies. Another installation will be Build Your Beach Bag, which are curated stops throughout the store where guests can fill their bag with travel-size beauty, affordable tech and phone accessories and summer reads.

Target will also play up the season’s hottest trends such as crochet dresses and totes, linen skirts and summer neutrals. Another feature will be home and entertaining with mix-and-match dinnerware, serving pieces and patterned table linens.

The store will also focus on vacation-ready swimwear in vibrant prints, patterns and colors from Wild Fable, the recently relaunched Shade & Shore, and a new limited-edition 45-piece swim and beachwear assortment created exclusively for Target by sustainable swim brand Vitamin A.