The Mercer Brand, a contemporary lifestyle label, has joined forces with The ’47 Brand to unveil a limited-edition Major League Baseball capsule collection. The capsule, which launches Dec. 12, will feature cashmere from Loro Piana.
“This partnership has been five years in the making. Connecting these companies under the Mercer flag has been one of the most important achievements in the history of the company,” said Pim Mercer, founder of The Mercer Brand. “With this collaboration, we really focused on designing and creating everything in-house to truly highlight the look, feel and sophistication of The Mercer Brand.”
The Major League Baseball varsity jacket campaign image.
Courtesy of The Mercer Brand x The ’47 Brand
The teams will be the Los Angeles Dodgers, New York Mets, New York Yankees, the Oakland As and the Boston Red Sox.
The capsule includes the very first cashmere baseball cap, blending vintage 1930s MLB aesthetics with luxurious Loro Piana cashmere. Designed to mimic the unstructured visors and small, flat logo embroideries of early baseball caps, it features a dark green under visor, originally added to reduce glare, and off-white embroidery to evoke a classic, vintage look. Crafted from 100 percent Italian cashmere by Loro Piana, the collaboration will only offer 100 caps per team. Each cap retails for $199.
An ad image featuring the cashmere MLB baseball cap with Loro Piana cashmere.
The collection also features a reimagined varsity jacket, handcrafted in a small European factory that uses the same 100 percent Italian cashmere from Loro Piana that is used in the caps. Among the jacket’s details are premium chest embroidery and a chenille team logo appliqué on the sleeves. The jacket’s elevated design features a polo collar and self-fabric elastics at the waist and cuffs, adding a tailored touch to its sporty roots. It is finished with golden two-way YKK zippers. Only 50 jackets per team are produced and the piece retails for $899.
The third item is the Subway jacket, which is The Mercer Brand’s reinterpretation of the classic workwear jacket. The midlength, regular-fit jacket is crafted from premium 12-oz. British cotton sourced from Halley Stevensons mill. It has premium chest and back embroidery, and two-way golden YKK zipper, and elastic ribbed sleeves. The jacket is finished with a refined corduroy collar. Only 50 jackets per team will be produced, and the piece retails for $499.
Another item is the Bat Dog T-shirt, which has an in-house illustration of a bat dog for each team. Made by hand in Portugal from 100 percent organic cotton, the shirt has a soft finish. Only 150 per team were produced, and the limited-edition piece retails for $89.
A campaign image featuring the MLB caps.
Courtesy of The Mercer Brand and ’47 Brand Tea
The Mercer Brand x ’47 capsule collection will be available starting Dec. 12. exclusively at TheMercerBrand.com and The Mercer Brand’s store in Amsterdam.
A campaign image from the MLB capsule collection.
Courtesy of The Mercer Brand
The Mercer Brand was founded in Amsterdam in 2013 out of a passion for shoes and sustainability. The ’47 Brand, founded in 1947, has been a leader in sports lifestyle apparel and accessories. The brand has officially licensed with MLB, NFL, NBA, NHL and NCAA.
