Tory Burch will once again be the official outfitter of the Billie Jean King Cup winners’ jacket for the third consecutive year.
First unveiled in 2022, the “Billie Blue” color pays homage to the hue that King famously wore throughout her career, including during her legendary “Battle of the Sexes” match. The jackets are awarded to the winning team, along with the the trophy and $2.4 million in prize money.
The jackets include a message from King herself, embroidered on the inside, which reads, “Congratulations on winning the 2024 Billie Jean King Cup! As a member of the first winning team at the Federation Cup in 1963, I dreamed of sharing this title with women like you. Tory Burch shares my passion for tennis and women’s empowerment. We designed the champion’s Billie Blue jacket to symbolize your incredible win and how far women have come in sports. Together, we can make equality a reality.”
Tory Burch, executive chairman and chief creative officer of her eponymous brand, said, “I have played tennis since I was little and idolized Billie Jean King, and I am still in awe of her. The Billie Jean King Cup is the women’s World Cup of tennis, and Billie Jean has embraced it as a platform for change. I was honored to partner with her and the Cup to design the winner’s jackets. We were inspired by the green jackets awarded at the Masters; I wanted to create something as iconic for women athletes.”
Ilana Kloss, board chair, Billie Jean King Cup Ltd., said, “We are pleased to have Tory Burch partner with the Billie Jean King Cup for the third year in a row. The brand’s commitment to empowering women and celebrating their achievements aligns perfectly with the values of the Billie Jean King Cup. The Billie Blue jackets have become a symbol of excellence and inspiration, and we are excited to see which team will earn the honor of wearing them this year.”
The Billie Jean King Cup takes place Nov. 13 to 20 at the Palacio de Deportes Jose Marie Martin Carpena Arena in Málaga, Spain. Formerly known as the Federation Cup, it is the premier international team competition in women’s tennis, and brings together the best female tennis players worldwide.
This year’s lineup includes Paula Badosa (Spain) and Iga Swiatek (Poland). Also competing for the jacket will be Leylah Fernandez for reigning world champions Canada, with world number five Jasmine Paolini leading 2023 runners-up Italy.
King has worked to advance women’s equality in sports and was instrumental in the fight for equal pay in sports, working for the passing of Title IX in 1972, which remains the only U.S. law that protects gender equality.
