VERSACE‘S NEW AMBASSADOR: Versace has tapped K-pop star Ningning as a global brand ambassador.
Ning Yizhuo, known as Ningning, 21, rose to fame in 2020 as part of the girl group Aespa of SM Entertainment.
“Ningning is not only a brilliantly talented star, she is a wonderful person,” said Donatella Versace. “She has a strong, confident vision, incredible energy and talent and she looks amazing wearing our clothes. I am thrilled she is becoming part of our global Versace family.”
Ningning is the first Chinese singer to become part of a K-pop group. She has competed at “China’s Got Talent” (Series Two) and “Let’s Sing Kids” (Series Three).
The artist has been wearing Versace at recent events, including at the Cannes Film Festival last May, when she wore a black and white Atelier Versace gown. Last October, she wore a black Crystal Medusa ’95 minidress at the Versace Icons dinner in Shanghai. A month later, Ningning again was poured into a black figure-hugging Versace dress at the W Korea 18th “Love Your W” Breast Cancer Awareness charity event in Seoul.
“Versace has always been about pushing boundaries of creative expression and championing those who are confident to express themselves, especially in the music world,” said Ningning. “That is why being a Versace brand ambassador is so exciting for me. I feel a new strong attitude when I wear Versace and I’m excited to share it with everyone in the hope that they too feel confident to share their own strength and power.”
Other global brand ambassadors include Chris Lee, who fronts the Versace Icons campaign with Anne Hathaway; Hyunjin, appearing in the brand’s holiday 2023 campaign unveiled in November, and Rosy Zhao, who was named to the role in November.