Brands are tickled pink — and green — ahead of the release of “Wicked,” a prequel to “The Wizard of Oz,” starring Cynthia Erivo as Elphaba and Ariana Grande as Glinda. The film releases on Nov. 27.
Not only has it already captivated audiences with its enchanting narrative — an adaptation of the hit Broadway musical — but it has also set the stage for a series of themed fashion and beauty collections and collaborations. The partnerships have woven the movie’s character aesthetics, mostly pink and green, into a variety of consumer fashion and accessories capsules, spanning apparel, beauty, footwear, accessories, makeup and more lifestyle goods.
In fact, Beis introduced a travel accessories collection, while Sydney Designs captured the essence of the characters through jewelry pieces inspired by leads Erivo and Grande. H&M’s capsule collection similarly integrates the film’s color palette and motifs, reflecting the contrasting personalities of Elphaba (green) and Glinda (pink).
Here, see some of the “Wicked”-themed collections ahead of the film’s debut. Come back for live updates.
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Eugenia Kim x Wicked
Image Credit: Courtesy of Eugenia Kim Eugenia Kim has unveiled a collaboration with Universal, launching a capsule collection of hats inspired by Cynthia Erivo’s Elphaba and Ariana Grande’s Glinda from the musical, “Wicked.” This collection celebrates the film’s forthcoming theatrical release, featuring 14 distinctive hats and headpieces. Elphaba-inspired items sport black and green tones with “Defying Gravity” embroidery, while Glinda’s influence appears in pale pink designs adorned with bows and paillettes. The pieces are priced between $125 and $495.
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Stanley x ‘Wicked’
Image Credit: Courtesy of Stanley Stanley has partnered with Target to release a limited-edition series of Stanley Quencher Tumblers inspired by “Wicked.” The collection includes Elphaba and Glinda-themed tumblers in 40-oz and 20-oz sizes, priced at $55 and $35 respectively. This series is part of a larger release of over 150 “Wicked”-inspired items available in-store and online at Target.
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IT Cosmetics x ‘Wicked’
Image Credit: Courtesy of IT Comestics IT Cosmetics has introduced a limited-edition set of brushes in collaboration with the upcoming “Wicked” film. The set features the #101 Buffing Foundation Brush and the #113 Soft Focus Blush Brush, inspired by characters Elphaba and Glinda. Elphaba’s brush incorporates green glitter and iridescent witch hats in the handle, while Glinda’s brush features pink glitter and butterflies.
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Vera Bradley x ‘Wicked’
Image Credit: Courtesy of Vera Bradley Vera Bradley has launched a limited-edition “Wicked” collection featuring 35 items inspired by the Emerald City and its characters. The product range includes handbags, accessories, travel items, apparel and home décor. Each piece reflects thematic designs associated with characters Glinda and Elphaba.
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Justice x ‘Wicked’
Image Credit: Courtesy of Justice Justice has launched a collaboration with the upcoming movie “Wicked,” which debuts in November. The collection includes skirts, dresses, tops, accessories and more, targeting fans of the film. Highlighted items suitable for holiday gifts include stationary sets, mini backpacks, and pink-and-green pajamas. The range also features a butterfly backpack, a BFF necklace, and a butterfly claw clip with dangling charms.
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Aldo x ‘Wicked’
Image Credit: Courtesy of Aldo The “Wicked” x Aldo capsule collection marks the first collaboration between Aldo and Universal Products & Experiences. This limited-edition collection features 33 items, including men’s and women’s footwear, handbags and accessories that showcase styles inspired by the characters Elphaba and Glinda from “Wicked.” The designs incorporate Aldo’s Pillow Walk technology, which uses dual-density foam and padded insoles for enhanced comfort.
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Bombas x ‘Wicked’
Image Credit: Courtesy of Bombas The Bombas x “Wicked” collaboration features a 12-sock collection inspired by the musical’s characters Elphaba and Glinda. The designs incorporate elements like sparkly marl and frilly hems. Reflecting the collaboration’s alignment with themes like friendship and acceptance, Bombas commits to donating a pair of socks to organizations like Miracle Messages, Neighborhood Coalition for Shelter and Riverfund for every pair purchased from the collection.
