Jessica Simpson Brings ‘Texas Charm’ to Walmart With Clothing Line Featuring Size-inclusive Dresses, Bikinis and More Bohemian-inspired Fashion

Jessica Simpson and Walmart have partnered for a new collection. In collaboration with Simpson’s brand The Jessica Simpson Collection, Walmart will feature fresh designs just in time for warmer weather, featuring womenswear staples like dresses, swimwear, jewelry and more.

The collection is inspired by the entrepreneur’s Texas roots and her affinity for California’s eternal summer and sunshine. Ideal for spring and summer dressing, the collection features boho-chic designs and airy warm-weather classics. The collection also emphasizes size inclusivity, featuring sizes from XS to 4X in sportswear and XS to XXL in swimwear.

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“I am so excited to partner with Walmart to bring our collection to a whole new group of dynamic and beautiful customers,” Simpson said. “Walmart is an incredible one-stop shop and allows us to further expand our mission to help every woman feel her absolute best and most confident in fashion and accessories that are on-trend, while still being classic and affordable.”

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Customers can shop The Jessica Simpson Collection and Walmart collaboration via Walmart’s official website. The collection will also be available in 800 stores across the country. There will also be seasonal drops throughout the year.

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“Our mission is to be the customer’s first choice for fashion by offering great style at an incredible value, and we’re excited that the new Jessica Simpson collection delivers on that mission in an authentic way,” said Ryan Waymire, senior vice president of fashion, women’s group for Walmart. “Jessica’s trademark Texas charm and highly coveted personal style is reflected across this beautiful collection, and we know customers are going to love it.” 

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Simpson launched The Jessica Simpson Collection alongside Tina Simpson in 2005. Initially establishing itself as a shoe collection, the brand expanded to apparel and accessories over the years. In November 2021, the Simpsons repurchased the Jessica Simpson Collection from Sequential Brands Group, which filed for bankruptcy in August of that year.

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